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Below, we’ve addressed the most commonly asked questions about Chansen Publishing's Independent Publisher's program. If you have a question that isn't covered here, please click the "Contact Us" button at the bottom of the page.
Publishing a magazine is a complex business that requires creative talent and years of experience. However, Chansen Publishing's Independent Publisher (IP) program is designed to support novices with little or no previous publishing experience. Your success in the program depends on your ability to consult with local businesses about the value of target marketing, focusing your efforts and energy on connecting community businesses with community readers.
As an Independent Publisher (IP), you are in business for yourself, but not by yourself. Chansen Publishing's IP program is designed as a complete turnkey system, providing all publishing services, including design, content, printing, and mailing. Our team of publishing professionals handles all back-office tasks, such as design, layout, pre-press, printing, and mail distribution, allowing you to focus on growing your business.
Yes, the ad sales business is as strong today as it has ever been. The demand for local marketing is widespread, encompassing corporate advertisers and local small business owners alike. Businesses, both large and small, rely on advertising to increase their brand visibility in the marketplace and to communicate their message to a local audience.
We provide comprehensive training to help you get on course and stay on course. Additionally, we offer support tools to help you continuously develop your sales skills. You'll receive the necessary resources to help establish your publication as a market leader.
Our program includes a comprehensive training course that covers everything you need to know. You'll learn about creating a business plan, managing time effectively, understanding ad products, general sales techniques, and the basics of design, layout, and the printing process. We also provide recommendations for marketing strategies and client offers to ensure your success.
When considering a business venture, it's crucial to carefully assess both the risks and potential rewards. One of the key considerations is the initial investment required. We prioritize keeping the seed capital low to ensure the opportunity is more accessible. Start-up costs range from $5,000 for sales and system training, including field kits, up to $16,850 for a complete turn-key publishing, printing, and distribution service. The exact investment amount will be determined after a due diligence meeting and finalized before signing the licensing agreement.
As with any start-up, it's important to consider your current standard of living and be prepared to temporarily reduce your expenses until your business is firmly established. Once you've taken this step, the short-term financial needs for this venture are minimal. Since this is a home-based business, working capital is primarily limited to basic operating costs. Your most valuable investment ( capital ) will be YOUR TIME!
You control your own destiny! Building brand recognition and a strong reputation from the ground up takes time. Your earnings will depend on your dedication, effort, and ability to effectively market your publication and sell advertising.
No, the IP program is a Licensed Distributorship in a protected area, not a franchise. You have the flexibility to choose any city or cities within the US where Living Magazine is not currently distributed.
Franchises and distributorships are both avenues for individuals to work under a larger company's brand, but they differ significantly in terms of structure, control, and the relationship with the parent company. Distributors enjoy greater independence, as they are not bound to a specific business model and have the freedom to run their operations as they choose. Unlike franchisees, distributors are not obligated to pay ongoing royalties or additional marketing fees. In essence, distributorships provide greater flexibility and autonomy, making them an appealing choice for those who favor a less regulated and more self-directed business approach.
The primary goal is to support economic growth and prosperity in the communities we serve. We achieve this by helping small businesses connect with their ideal clients through community publications and digital marketing.
LIVING MAGAZINE IS THE FLAGSHIP BRAND OF CHANSEN MEDIA GROUP